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Overview
韦斯特以研究为导向的方法可以引导创新和有效的活动和项目的发展,从而提高受众的意识和改变行为. 我们调整基于证据的传播战略和策略,以满足我们寻求接触的受众的具体需求和优先事项,并确保我们具有包容性, accurate, and respectful in addressing those audiences.
我们的获奖团队包括传播学和健康行为理论领域的专家, research methods, strategic communication planning, social marketing, digital and social media, multimedia materials development, partnership development, event planning, and evaluation.
Our Expertise
Content and Product Development
我们经过验证的内容和产品开发流程确保我们提供高质量的内容, 为我们客户的目标受众提供高影响力的信息. Guided by our communications strategy, 我们创建消息框架,以确保我们创建的多平台内容符合客户的目标, objectives, and brand. 我们擅长将研究成果转化为与客户寻求接触的目标受众产生共鸣的框架一致的数字内容和产品. Recognizing the significance of age, sex, gender identity, 文化或宗教遗产是我们为客户提供沟通支持的核心. 我们是语言简洁、沟通清晰的专家,在制定符合文化的沟通策略方面拥有丰富的经验, content, and products to a variety of audiences.
Partnership Engagement
合作伙伴关系是我们沟通团队的核心竞争力. On behalf of our clients, we have used our proven partnership model to vet, engage, manage, 并维持与数百个组织的关系, including federal, state, and local agencies; sports leagues; private industry; community-based nonprofits and faith-based organizations; and individual influencers. We have mobilized partnerships at the national, 区域和社区各级提高了认识, enhanced knowledge, and changed behavior.
Research and Strategy
我们的研究人员和传播战略家带来了数据, theory, 并共同提供可操作的受众洞察,为传播计划和活动计划提供信息. 我们利用我们的专业知识来收集受众的见解,作为我们传播工作的路线图. We conduct literature reviews, environmental scans, stakeholder interviews, focus groups, social network analysis, social media monitoring, 以及评估传播活动和健康教育项目对知识影响的调查, attitudes, and behaviors. 我们监视活动或计划活动的实施,以指导信息传递或策略的改进. We evaluate impact, describe successes, document lessons learned, demonstrate accountability, and advance the state of knowledge. 我们将收集和分析的数据与传播理论和最佳实践相结合,以制定有效的传播策略. Inspired by design thinking, 我们考虑数据显示的受众想要什么,同时挑战假设并重新定义问题,以发现接触和影响这些受众的新机会.
Traditional and Social Media Outreach
趣赢平台是数字媒体战略的先驱,以达到我们客户的受众, including research participants. 我们的策略有助于利用社交网络的力量来吸引目标受众, share information, generate conversations, and encourage behavior change. 我们提供以下服务:数字受众分析, study recruitment, content development, influencer marketing, online advertising, buzz monitoring, evaluation and reporting, and social media platform development and management.
Experts
Meet the Team
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TaWanna Berry
Associate Vice President
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Belinda Gaston
Associate Vice President
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Kerry Levin
Vice President
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Janice Machado
Associate Vice President
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Terry Savage
Vice President
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Julie Yegen
Principal Research Associate
Insights
Deep Dive with Our Experts
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Perspective
Highlights of 趣赢平台 at AAPOR 2024May 2024
我们刚从第79届美国民意研究协会(AAPOR)年会回来, held May 15-17 in Atlanta, where we caught up with colleagues…
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Perspective
趣赢平台 @ AAPOR 2024May 2024
趣赢平台的专家们兴奋地前往5月15日至17日的亚特兰大, 2024, 参加美国民意研究协会(AAPOR)第79届年会. We’re proud…
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Expert Interview
How Can We Bridge Gaps in Public Health Knowledge?August 2023
In this age of media saturation and polarization, 错误的信息可能泛滥,对公众健康产生有害影响. To learn why people believe unverified…
Projects
Keep Reading
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U.S. Department of Education (ED)
各州如何提供高质量的特殊教育项目数据? -
National Cancer Institute (NCI)
地理信息系统如何帮助癌症研究和癌症控制活动? -
National Center for Statistics and Analysis
What is the best route to increasing seat belt use?